Serious Creativity

Serious Creativity

Paperback (05 Mar 2015)

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Synopsis

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

About the Publisher

Vermilion

Vermilion

Covering the areas of personal development, health, diet, relationships, psychology and parenting, Vermilion?s titles combine cutting-edge research with reassuring, straight forward strategies to motivate, instruct and comfort. With authoritative, practical and inspirational advice from respected authors such as Oliver James, Tim Ferris, Gina Ford, Dr Atkins, Edward de Bono, Dr Phil McGraw, Lynda Field and Judi James, Vermilion books really change lives.

Book information

ISBN: 9780091939700
Publisher: Ebury Publishing
Imprint: Vermilion
Pub date:
DEWEY: 153.35
DEWEY edition: 23
Language: English
Number of pages: viii, 472
Weight: 464g
Height: 218mm
Width: 135mm
Spine width: 37mm