3, überarb Aufl 2020 edition
Paperback (13 Mar 2020) | German
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Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
| ISBN: | 9783658298296 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Imprint: | Springer Gabler |
| Pub date: | 13 Mar 2020 |
| Edition: | 3, überarb Aufl 2020 edition |
| Language: | German |
| Number of pages: | 312 |
| Weight: | 408g |
| Height: | 210mm |
| Width: | 148mm |
| Spine width: | 18mm |
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