Sellers of Dreams

Sellers of Dreams Fifty Years of the Advertising of Beauty Products 1920-1970 - Artmonsky Arts

Paperback (07 Dec 2020)

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Publisher's Synopsis

From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon.

Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales.

Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true.

Book information

ISBN: 9781916384521
Publisher: Artmonsky Arts
Imprint: Artmonsky Arts
Pub date:
DEWEY: 741.67
DEWEY edition: 23
Language: English
Number of pages: 133
Weight: 422g
Height: 177mm
Width: 218mm
Spine width: 13mm