Publisher's Synopsis
There's a booming appetite for science communication around the globe but, in this world of information overload, the challenge is engaging with the right people, at the right time and in the right way. If you want your science communications to cut through the noise, this is the book for you. We love textbooks and theory as much as the next person, but sometimes you just need a short, practical handbook that you can dip in and out of and scribble all over. Science Communication Made Easy is a go-to handbook offering concise, practical, step-by-step tips on the essential elements of science communication, to help you make the right impact. It includes: - How to determine the quality of the science. - The key features of good science communication. - How to develop successful science communications. The book offers handy pointers for success that you can employ straight away, and the principles are just as relevant to anyone working in London or Lisbon, Bangalore or Brisbane, Nova Scotia or New Hampshire, or anywhere in between!
