Publisher's Synopsis
- Time's up for boring retail. Retailers have been battling to keep up with digital disruption for years, and the pandemic has turbo-charged every force pressing against them. To win in the post-covid economy, retail brands must be nothing short of remarkable, even if it means changing quickly and profoundly.
- The customer is the channel: Power has shifted irretrievably to the consumer. With most customers tethered to their smartphones the distinction between physical and online shopping is becoming increasingly meaningless, and the location that matters is wherever the customer is.
- The view from above: Remarkable Retail provides a bird's-eye view of the trends that are squeezing those retailers that have failed to understand their customers' needs, and innovate quickly enough to harness new technologies. In a world of abundant information, choice and access, retailers can no longer get away with simply being good enough.
- Practical and strategic: Remarkable Retail's program of eight essential strategies shows retailers (and the industries that serve them) at all levels, what it takes to create a remarkable experience and a customer story that spreads.
- Physical retail isn't dead - but its role has forever changed: Despite the closure of many longstanding retail brands, physical retail isn't dead. It is possible for brick-and-mortar retail businesses to thrive and prosper in the age of ecommerce if retailers deliver truly remarkable, well harmonized customer experiences. This book will show them how.
