Why has Serge Gainsbourg crossed over to the English-speaking world when so many of his contemporaries have remained largely confined to the Francosphere? What is it about this unshaven provocateur that so appeals to us? And who was the real Serge Gainsbourg anyway? Was he the sensitive seducer and songwriting colossus of the 60s and 70s? Was he Lucien Ginsburg, the son of Russian Jewish refugees who had to wear a yellow star during the Nazi Occupation of Paris? Or was he Gainsbarre, the deplorable, attention-seeking drunk who shamelessly propositioned Whitney Houston on live TV?