1st ed. 2015
Paperback (17 Sep 2015)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
| ISBN: | 9781137483799 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 17 Sep 2015 |
| Edition: | 1st ed. 2015 |
| DEWEY: | 659.20951 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 264g |
| Height: | 243mm |
| Width: | 198mm |
| Spine width: | 16mm |
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