2nd Edition
Paperback (31 May 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
| ISBN: | 9780077094348 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 31 May 1998 |
| Edition: | 2nd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 371 |
| Weight: | 831g |
| Height: | 246mm |
| Width: | 189mm |
