Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Paperback (20 Dec 2019) | English

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Synopsis

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. 

The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L'Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN's PRME initiative to aid students in becoming sustainably-minded individuals.  

The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. 

To find out more and for a quick sneak peek, watch our video on the book′s story.

 

 

Book information

ISBN: 9781526423344
Publisher: SAGE Publications
Imprint: SAGE
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Sales rank: 41554
Number of pages: 496
Weight: 1080g
Height: 236mm
Width: 192mm
Spine width: 24mm