Eighteenth edition
Paperback (27 Jul 2020)
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Includes delivery to the United States
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'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
| ISBN: | 9781292341248 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 27 Jul 2020 |
| Edition: | Eighteenth edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 1447g |
| Height: | 275mm |
| Width: | 220mm |
| Spine width: | 20mm |
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