Synopsis

'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Book information

ISBN: 9781292341248
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Eighteenth edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Weight: 1447g
Height: 275mm
Width: 220mm
Spine width: 20mm