Publisher's Synopsis
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Principles of Marketing
13E
Hardback (30 Jan 2014)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780136080725 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 30 Jan 2014 |
| Edition: | 13E |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
