'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Principles of Marketing
eBook (01 Jan 2020)
Not available for sale
Instant Download - PDF (with DRM)
- Read on your eReader, tablet, mobile, MAC or desktop PC.
- Currently not compatible with Amazon Kindle.
- PDF's require Adobe Digital Editions.