Principles of Marketing

Principles of Marketing

18e

eBook (01 Jan 2020)

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Synopsis

'Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Book information

ISBN: 9781292341200
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: 18e
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (728 )
Weight: -1g