'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
Principles of Marketing
Eighth European edition
eBook (01 Jan 2020)
Not available for sale
Instant Download - EPub
- Read on your eReader, tablet, mobile, MAC or desktop PC.
- Currently not compatible with Amazon Kindle.