Principles of Marketing

Principles of Marketing

Eighth European edition

eBook (01 Jan 2020)

Not available for sale

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Synopsis

'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Book information

ISBN: 9781292269610
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: Eighth European edition
DEWEY: 658.8
DEWEY edition: 23
Number of pages: 1 online resource (xxvii, 689 )
Weight: -1g