Principles of Marketing

Principles of Marketing

Scandinavian edition, 2nd edition

eBook (20 Jan 2016)

Not available for sale

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Synopsis

Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice in Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers.

Book information

ISBN: 9781292115566
Publisher: Pearson Education Limited
Imprint: Pearson
Pub date:
Edition: Scandinavian edition, 2nd edition
Language: English
Number of pages: 1 online resource (xvii, 469 )
Weight: -1g