5th Edition
Hardback (31 Jan 1991)
Not available for sale
Includes delivery to the United States
Out of stock
This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
| ISBN: | 9780137216895 |
| Publisher: | Prentice Hall International |
| Imprint: | Prentice Hall International |
| Pub date: | 31 Jan 1991 |
| Edition: | 5th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 711 |
| Weight: | 1532g |
| Height: | 276mm |
| Width: | 217mm |
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