Publisher's Synopsis
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.
7th Edition
Paperback (30 Nov 1995)
Not available for sale
Includes delivery to the United States
Out of stock
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.
ISBN: | 9780132286855 |
Publisher: | Prentice Hall |
Imprint: | Prentice Hall |
Pub date: | 30 Nov 1995 |
Edition: | 7th Edition |
DEWEY: | 658.8 |
DEWEY edition: | 21 |
Weight: | 1528g |
Height: | 235mm |
Width: | 178mm |