6th Edition
Paperback (01 Nov 1993)
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Includes delivery to the United States
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This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.
| ISBN: | 9780130980397 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 01 Nov 1993 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 692 |
| Weight: | 1400g |
| Height: | 178mm |
| Width: | 235mm |
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