Publisher's Synopsis
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.
Principles of Marketing
9th Edition
Paperback (31 Jul 2000)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780130283290 |
| Publisher: | Prentice Hall International |
| Imprint: | Prentice Hall International |
| Pub date: | 31 Jul 2000 |
| Edition: | 9th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Weight: | -1g |
