Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

18th edition

Paperback (22 May 2020)

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For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experien

Book information

ISBN: 9781292341132
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 18th edition
Language: English
Sales rank: 21225
Number of pages: 736
Weight: 1432g
Height: 277mm
Width: 217mm
Spine width: 28mm