Principles of Marketing, An Asian Perspective

Principles of Marketing, An Asian Perspective

4th edition

Paperback (06 Mar 2017)

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Synopsis

Description For Principles of Marketing courses that require a comprehensive text.   Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.   To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.   This textb

Book information

ISBN: 9781292089669
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 4th edition
Language: English
Number of pages: 776
Weight: 100g
Height: 100mm
Width: 100mm
Spine width: 100mm