Pricing Decisions in Practice

Pricing Decisions in Practice How Are They Made in U.K. Manufacturing and Service Companies?

Paperback (31 Dec 1988)

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Publisher's Synopsis

Based on six key areas of pricing policy, this study compares late-1990s pricing methods with those of the 1974 Atkin and Skinner study.

Book information

ISBN: 9780948036453
Publisher: CIMA Publishing
Imprint: CIMA Publishing
Pub date:
DEWEY: 338.520941
Language: English
Number of pages: 53
Weight: -1g