Publisher's Synopsis
This volume explores the management and legal issues that a fund-raising professional must know in order to run a programme successfully. It explains the development of a scheme, marketing and related fund-raising activities, the participants (from donors to tax and financial advisors), gifts, taxation, estate and financial planning, and planned giving's relationship to the overall fund-raising programme.;The book includes an easy-to-use diskette with more than 140 sample forms, documents, checklists, marketing pieces and more, that can be adapted to suit the needs of the reader.
