Publisher's Synopsis
-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and professional applications
-Provides unique coverage of persuasion in the contexts of health, business, and social advocacy
-Accessible style and frequent applications to real-world situations makes this the ideal text for students in professional programs and community colleges
-Companion website includes PowerPoint slides, web links, and instructor's manual with sample exercises and questions
