Publisher's Synopsis
Personal trainers, both private and as part of larger organizations, should pay attention to trends in the industry to help position themselves for maximum marketability. Understanding the concerns of potential and existing clients as well as the fitness or nutrition movements that are growing in popularity will help trainers to identify with clients and ultimately, lead to increased revenues.
Discover the secrets of the Art of Positioning for Personal Trainer:
6 Positioning's Trade-Off- Product Vs Branding Positioning Strategy
- Price Vs Value for the Customer Promotion Vs Sale Skills
- Advertising Vs word of mouth
- Customer Vs Motivation
- Cash Flow Vs Customer Satisfaction
Features of this definitive career guide:
- Explanation of an effective and practical method Scientific references of all information
- Smooth reading and suitable for everyone
- Professional layout
- Concrete and immediately applicable techniques
- Examples and tutorials for each topic
