Packaging the Brand

Packaging the Brand The Relationship Between Packaging Design and Brand Identity - Required Reading Range. Course Reader

Paperback (26 Apr 2011)

Not available for sale

Includes delivery to USA

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Synopsis

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Book information

ISBN: 9782940411412
Publisher: Bloomsbury Publishing (UK)
Imprint: AVA Publishing
Pub date:
DEWEY: 688.8
DEWEY edition: 22
Language: English
Number of pages: 207
Weight: 1070g
Height: 297mm
Width: 223mm
Spine width: 22mm