Packaging the Brand

Packaging the Brand The Relationship Between Packaging Design and Brand Identity - Required Reading Range. Course Reader

Paperback (26 Apr 2011)

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Book information

ISBN: 9782940411412
Publisher: Bloomsbury Publishing (UK)
Imprint: AVA Publishing
Pub date:
DEWEY: 688.8
DEWEY edition: 22
Language: English
Number of pages: 207
Weight: 1070g
Height: 297mm
Width: 223mm
Spine width: 22mm