Packaging the Brand

Packaging the Brand The Relationship Between Packaging Design and Brand Identity - Required Reading Range. Course Reader

eBook (07 Sep 2017)

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Synopsis

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Book information

ISBN: 9781350034228
Publisher: Bloomsbury Publishing
Imprint: Bloomsbury Visual Arts
Pub date:
DEWEY: 688.8
DEWEY edition: 22
Language: English
Number of pages: 207
Weight: -1g