Packaging the Brand Sensitive Market Edition

Packaging the Brand Sensitive Market Edition - Required Reading Range

1st edition

eBook (15 Sep 2016)

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Book information

ISBN: 9781350023437
Publisher: Bloomsbury Publishing
Imprint: Fairchild Books
Pub date:
Edition: 1st edition
Language: English
Weight: -1g