Publisher's Synopsis
Available through CourseCompass, Blackboard, and WebCT, classroom resources for students available in one spot.
Resources include:
- Additional quizzing
- Case Pilot to aid in analyzing cases
- Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
- Marketing Updates: Bringing current articles to the classroom
- Much More.......
OneKey requires an access code. Please contact your local sales representative for the correct ISBN. Codes may also be purchase seperately at www.prenhall.com/marketing.
