Publisher's Synopsis
Luke 14:28-30 reads, "Suppose one of you wants to build a tower. What is the first thing you will do? Won't you sit down and figure out how much it will cost and if you have enough money to pay for it? Otherwise, you will start building the tower, but not be able to finish. Then everyone who sees what is happening will laugh at you. They will say, 'You started building, but could not finish the job.'" Electioneering campaigns are no different. They need a plan to be successful. Running a political campaign is one of the most challenging and exhausting but rewarding activities possible. No Prizes for Runners-Up will not only guide you and the team through the process of planning the campaign but, more importantly, it will also show you how to successfully implement the plan. No Prizes for Runners-Up is aimed at individuals who are interested in knowing the full cycle of what needs to be done to win an election. The central goal of this book is to address the role of planning in electioneering campaign. No Prizes for Runners-Up details the need for research, goal setting, and crafting a winning message. The book incorporates a greater discussion on communication strategy, budgeting, as well as fund-raising. It covers state-of-the-art tips, strategies, and tactics for winning elections. The book contains how-to guides, step-by-step ideas, and amazing nuggets of information for political campaigns looking for the inside track on how to win. It is best suited for candidates, consultants, and campaign managers to learn the secrets of running a winning campaign. No Prizes for Runners-Up is the campaign book you want in your arsenal and the book you pray your opponent will not have.
