New Product Development

New Product Development Managing and Forecasting for Strategic Success

Paperback (19 Nov 1993)

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Publisher's Synopsis

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Book information

ISBN: 9780471572268
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.575
DEWEY edition: 20
Language: English
Number of pages: 352
Weight: 860g
Height: 265mm
Width: 185mm
Spine width: 31mm