Myths of Social Media

Myths of Social Media Dismiss the Misconceptions and Use Social Media Effectively in Business - Business Myths

Paperback (03 Mar 2020) | English

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Synopsis

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Book information

ISBN: 9780749498719
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: xiii, 226
Weight: 374g
Height: 156mm
Width: 234mm
Spine width: 12mm