Myths of Branding

Myths of Branding A Brand Is Just a Logo, and Other Popular Misconceptions - Business Myths

Paperback (03 Jan 2019)

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Synopsis

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Book information

ISBN: 9780749483098
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.827
DEWEY edition: 23
Language: English
Number of pages: 240 .
Weight: 436g
Height: 156mm
Width: 233mm
Spine width: 16mm