Publisher's Synopsis
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.
-Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages:
- Strategies for determining what customers want-even when they don't know themselves
- Clear suggestions for developing both physical and digital products
- Effective methods to constantly iterate a product or feature
