Publisher's Synopsis
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
More Than a Name An Introduction to Branding
Paperback (23 Jan 2006)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9782940373000 |
| Publisher: | AVA |
| Imprint: | AVA |
| Pub date: | 23 Jan 2006 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 240 |
| Weight: | 1190g |
| Height: | 301mm |
| Width: | 221mm |
| Spine width: | 27mm |
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