Publisher's Synopsis
What is the chance for us to shoot from Earth to the moon and hit the target? In this work, Augusto Salomon adopts for the sales universe the English expression Moonshot (or "shooting on the moon"), widely used in the world of technological entrepreneurship.The term is an inspiration to think of new ideas in an ambitious and innovative way, aiming at unimaginable advances. This thinking, coupled with much preparation and planning, ensures a surefire and steady system of good sales.This book is aimed at all salespeople dream-big looking to go beyond the average, who want to achieve large-scale sales results. All this without being afraid of the goals, but treating them as allies, as milestones to be overcome.Augusto Salomon has worked his entire life with sales and accumulated numerous learnings and experiences throughout his career. With this book, he makes a point of demystifying a great myth that involves the profession: that the good salesperson is one who is born with a gift to sell, which is a big mistake.The author demonstrates with real stories and people experiences that if there is something in common among the outstanding salespeople, this is far from being "good genetics" or simply "born for sales".What makes the difference is thinking big from the start and combining that personal ambition with much study, training, planning and dedication. He seeks to prove that it is possible to be exceptional with sales as long as the customer is known, prepared, internal motivated, executed and resilient. All of this, coupled with good conversation, is what brings good results.This personal ambition, in turn, can be inspired by moonshot thinking. For Salomon, one must consider the impossible to achieve great achievements."Why do we need another book on sales?" The answer is simple: This scenario is highly dynamic and will continue to change as new challenges arise. Salespeople need to develop new skills and competencies to prevent them from becoming obsolete."Dr. Adam Rapp, Executive Director, Ralph and Luci Schey Sales Centre, Schey Professor of SalesOhio University, USA.
