Publisher's Synopsis
Small and medium-sized enterprises (SMEs) face unique challenges and opportunities in achieving sustainability goals. Through actionable strategies for leveraging the metaverse, though, it becomes possible to build sustainable business models through metaverse-powered product development, enhanced customer engagement, optimized supply chains, and blockchain-based solutions. The impact of metaverse initiatives implemented in SMEs on sustainability is informative for future trends and policy recommendations. Metaverse and Sustainable Business Models in SMEs explores the transformative potential of the metaverse for SMEs seeking sustainable growth by bridging the gap between emerging technology and environmental responsibility, providing practical guidance for SMEs to harness the metaverse's immersive and interactive nature. Ultimately, this book empowers SMEs to become leaders in the metaverse economy while contributing to a more sustainable future. Covering topics such as brand accessibility, service dynamics, and carbon neutrality, this book is an excellent resource for business leaders, policymakers, computer scientists, professionals, scholars, researchers, academicians, and more.
