Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies

Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies

1st Edition 2015

Paperback (01 Jan 2015)

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Publisher's Synopsis

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Book information

ISBN: 9781349477340
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2015
Language: English
Number of pages: 166
Weight: 236g
Height: 141mm
Width: 216mm
Spine width: 14mm