New Edition
Paperback (30 Apr 1992)
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Drawing together concepts and principles derived from marketing theory and practice, this book applies them to the travel and tourism industry and concentrates in particular on airlines, accommodation, tour oporators and tourist organizations.
| ISBN: | 9780750603591 |
| Publisher: | Butterworth-Heinemann Ltd |
| Imprint: | Butterworth-Heinemann Ltd |
| Pub date: | 30 Apr 1992 |
| Edition: | New Edition |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 79g |
| Height: | 234mm |
| Width: | 156mm |
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