Publisher's Synopsis
Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.
Marketing An Introduction
4th Edition
Paperback (19 Aug 1996)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
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Book information
| ISBN: | 9780132631204 |
| Publisher: | Prentice Hall International |
| Imprint: | Prentice Hall International |
| Pub date: | 19 Aug 1996 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Weight: | 1288g |
| Height: | 235mm |
| Width: | 178mm |
