Paperback (18 Apr 1996)
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This new CD-ROM learning system is available as a "runtime" package to instructors and students, bringing a 21st century dimension to exploring the world of marketing in the classroom. The instructor's package, containing multiple CD-ROM disks, integrates with the student version which contains the student CD-ROM disks, a brief version of the text, a student guide and a CD-ROM/software user's guide.
| ISBN: | 9780030185649 |
| Publisher: | Harcourt College Publishing,. |
| Imprint: | Harcourt College Publishing,. |
| Pub date: | 18 Apr 1996 |
| Number of pages: | 450 |
| Weight: | 1094g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 38mm |
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