Marketing

Marketing - Business 2000

Paperback (18 Dec 2001)

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Publisher's Synopsis

Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer’s needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.

Book information

ISBN: 9780538431330
Publisher: Cengage Learning
Imprint: South-Western Educational Publishing
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 176
Weight: 370g
Height: 271mm
Width: 210mm
Spine width: 15mm