Marketing an introduction

Third edition

eBook (05 Aug 2015)

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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Book information

ISBN: 9781292017549
Publisher: Pearson Education Limited
Imprint: Pearson
Pub date:
Edition: Third edition
DEWEY: 658.8
DEWEY edition: 23
Number of pages: 648
Weight: -1g