Synopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Book information

ISBN: 9780135094860
Publisher: Pearson Education
Imprint: Pearson Education
Pub date:
Edition: 10th Edition, Global Edition
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 644
Weight: -1g
Height: 276mm
Width: 216mm
Spine width: 711mm