Publisher's Synopsis
For the Principles of Marketing course.
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Marketing An Introduction
8th Edition
Paperback (23 Mar 2006)
Not available for sale
Includes delivery to the United States
Out of stock
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Paperback (21 Nov 2019) - Eighth European edition
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Paperback (31 Aug 2019) - Fourteenth edition
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Paperback (19 May 2022) - Fifteenth edition
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Book information
| ISBN: | 9780131865914 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 23 Mar 2006 |
| Edition: | 8th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 122 |
| Weight: | 1348g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 22mm |
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