Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Second edition

Paperback (06 Sep 2018) | English

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Synopsis

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

This second edition has been updated to include:

 A new chapter on visitor management that includes a section on crisis and disaster management

 New material on destination leadership and coordination

 New and revised content on digital marketing

 New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781138897298
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
Edition: Second edition
DEWEY: 910.688
DEWEY edition: 23
Language: English
Number of pages: xxv, 689
Weight: 1416g
Height: 175mm
Width: 246mm
Spine width: 39mm