Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries - Mastering Management in the Creative and Cultural Industries

eBook (29 Jan 2016)

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Synopsis

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9781317429791
Publisher: Taylor and Francis
Imprint: Routledge
Pub date:
DEWEY: 700.688
DEWEY edition: 23
Language: English
Number of pages: 1 online resource (xiii, 246 ).
Weight: -1g
Height: 235mm
Width: 159mm