Hardback (19 Dec 2008)
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Includes delivery to the United States
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This title provides a seven-step action plan for integrating marketing planning at the strategic level. It systematically addresses the challenges of marketing planning, offering both a basis for management and an instrument for quality assurance.
| ISBN: | 9780470721674 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 19 Dec 2008 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 350 |
| Weight: | 790g |
| Height: | 202mm |
| Width: | 170mm |
| Spine width: | 25mm |
