Marketing Mix

Marketing Mix Selected Chapters From: Principles of Marketing, Seventeenth Edition, Philip Kotler and Gary Armstrong

Second edition

Book (01 Jan 2018)

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Publisher's Synopsis

"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.

Book information

ISBN: 9781787264458
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: Second edition
Language: English
Number of pages: 299
Weight: -1g