Paperback (18 Jul 2011)
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Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
| ISBN: | 9782940411511 |
| Publisher: | Bloomsbury Publishing (UK) |
| Imprint: | AVA Publishing |
| Pub date: | 18 Jul 2011 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 167 |
| Weight: | 524g |
| Height: | 230mm |
| Width: | 163mm |
| Spine width: | 15mm |
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