Marketing Magic for Millennials

Marketing Magic for Millennials Rise of Gen YO!

Paperback (07 Mar 2018)

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Publisher's Synopsis

Millennials, also known as Gen Y, represent a population of 18-35 years. They represent the largest demographic group globally, by accounting for 27% of the world's population. India leads the world in terms of the millennial population. The cohort accounts for 34% (440 million) of the country's population. They also represent a whopping 47% of the country's workforce. The proportion of millennials in the working populace is expected
to remain the highest in the next decade and even latter to the decade. Quite unlike most other developed countries, the Indian millennial is the chief wage earner in the Indian household.

Book information

ISBN: 9789386826862
Publisher: Bloomsbury Publishing
Imprint: Bloomsbury India
Pub date:
DEWEY: 658.8343084209054
DEWEY edition: 23
Language: English
Number of pages: 284
Height: 216mm
Width: 135mm